Essentials of Services Marketing : Wirtz Essentials of Services Marketing, Global Edition
Jochen Wirtz, Christopher Lovelock
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
年:
2017
出版:
3rd edition
出版社:
Pearson
语言:
english
ISBN 10:
1292090065
ISBN 13:
9781292090061
文件:
PDF, 43.91 MB
IPFS:
,
english, 2017
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