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Harvard business review on brand management
Erich Joachimsthaler, Harvard Business Review, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath你有多喜欢这本书?
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; The Logic of Product-Line Extensions, Perspectives from the Editors; Can This Brand Be Saved by Regina Fazio Maruca; and Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
年:
1999
出版:
1
出版社:
Harvard Business Press
语言:
english
ISBN 10:
1578511445
ISBN 13:
9781578511440
文件:
EPUB, 448 KB
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IPFS:
CID , CID Blake2b
english, 1999
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