Marketing 5th Edition (2021)

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Marketing 5th Edition (2021)

Marketing 5th Edition (2021)

Name: Marketing 5th Edition (2021)
ISBN: 9781264160105

Levy Michael, Grewal Dhruv (Lichti Shirley)

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Having "Marketing Adds Value" as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.

种类:

Business & Economics - Sales & Marketing

年:

2021

出版:

5th Canadian Edition

出版社:

McGraw-Hill Ryerson Ltd. Canada

语言:

english

页:

1683