Letters from a Self-Made Merchant to His Son

George Horace Lorimer (1867—1937), born in Louisville, Kentucky, was the editor of The Saturday Evening Post. During his tenure (1899–1937), the magazine attained its greatest success, partly because of his astute judgment of popular American tastes in literature. He published works by some of the best American writers of the time: Stephen Crane, Frank Norris, Theodore Dreiser, Jack London, Willa Cather, Ring Lardner, F. Scott Fitzgerald, and Sinclair Lewis. In addition, he brought such European authors as Joseph Conrad and John Galsworthy to American readers. In 1916, Lorimer met the then-unknown artist Norman Rockwell and put him to work as an illustrator; Rockwell’s cover illustrations for the Post fed the magazine’s success, and his own.
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