AI Innovation in Services Marketing
Ricardo Fontes Correia, Dominyka Venciūtė
This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike
年:
2024
出版社:
Business Science Reference
语言:
english
页:
314
ISBN 10:
8369321534
ISBN 13:
9798369321539
文件:
PDF, 4.59 MB
IPFS:
,
english, 2024