ANALYSING MEDIA TEXTS
ANDREW BURN AND DAVID PARKER, Burn, Andrew, Parker, David
In This Informative Guide, Andrew Burn And David Parker Show How Multimodality Theory Can Be Used To Understand How We Communicate With Each Other: Through The Human Body, In Speech, Gesture Or Dramatic Movement For Through Technologies Of Writing, Visual Design, Film, Computer Games And The Internet.--book Jacket. 1 Multimodality And Textual Analysis -- 2 The Skater And The Old Man: Multimodal -- 3 Chocolate Politics: Analysisng Websites -- 4 Returning To Hogwarts: The Modality Of Computer Games -- 5 Transforming Hannibal: Interview Data And Textual Analysis -- 6 Key Principles And Practices. Andrew Burn And David Parker. Includes Bibliographical References (p. 85-87) And Index. "In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet."--Jacket The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
年:
2003
出版:
2003
出版社:
CONTINUUM
语言:
English
ISBN 10:
1441169415
ISBN 13:
9781441169419
文件:
PDF, 17.83 MB
IPFS:
,
English, 2003