募捐 9月15日2024 – 10月1日2024 关于筹款

Doing Research Projects in Marketing, Management and...

Main
Business & Economics - Sales & Marketing
Doing Research Projects in Marketing,...

Doing Research Projects in Marketing, Management and Consumer Research

Chris Hackley

0 / 0

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.

种类:

Business & Economics - Sales & Marketing

年:

2003

出版:

1

出版社:

Routledge

语言:

english

页:

210

ISBN 10:

0203411447

ISBN 13:

9780415268943

文件:

PDF, 702 KB

IPFS:

,

english, 2003

线上阅读

正在转换

转换为失败

您可能会感兴趣

Alan R. Andreasen — Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Zwick R., Rapoport A. — Experimental Business Research: Marketing, Accounting and Cognitive Perspectives. Volume III

Nargundkar — Marketing Research Text and Cases

Thomas C. Kinnear, James R. Taylor — Marketing research: an applied approach

Joseph Hair, Jr., Robert Bush, David Ortinau — Marketing Research

Melvin Crask, Richard J. Fox, Roy G. Stout — Marketing research: Principles and applications

Marcus Schmidt; Svend Hollensen — Marketing Research:An International Approach

Tony Proctor — Essentials of Marketing Research

Naresh K. Malhotra — Marketing Research: An Applied Approach

Naresh K. Malhotra, David F. Birks — Marketing Research: An Applied Approach, 3rd Edition

Michael J. Baker (auth.) — Research for Marketing

Chris West (auth.) — Marketing Research

Per Skålén — Managing Service Firms: The Power of Managerial Marketing (Routledge Interpretive Marketing Research)

Donald D. Lee — Industrial Marketing Research: Techniques and Practices

ESOMAR, Peter Mouncey, Frank Wimmer — Market Research Best Practice: 30 Visions for the Future

Philip Hans Franses, Richard Paap — Quantitative models in marketing research

Robin Birn, Patrick Forsyth — Market Research (Express Exec)

Martin Callingham — Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)

Bryan Foss, Alison Bond, Merlin Stone — Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Ruth McNeil — Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

Ian Brace, Karen Adams — An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)

Robert J. Kaden, Gerald Linda, Jay Conrad Levinson — More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

Sunny Crouch, Matthew Housden — Marketing Research for Managers

Naresh K. Malhotra — Review of Marketing Research (4)

Holly Edmunds, American Marketing Association — The focus group research handbook

Naresh K Malhotra — Review of marketing research Volume 7

Villamora G.A., Basch R. (ed.) — Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)

Beri — Marketing Research

Zvi Bodie, Alex Kane, Alan J. Marcus — Investments, 13e

D Pati — Marketing Research, Global Edition

William G. Zikmund; Barry J. Babin — Exploring marketing research

Johanna Katarina Moisander, Professor Anu Valtonen — Qualitative Marketing Research: A Cultural Approach

Philly Desai — Methods Beyond Interviewing in Qualitative Market Research

Mario Mazzocchi — Statistics for Marketing and Consumer Research

Robert J Kaden, Gerald Linda, Melvin Prince — Leading Edge Marketing Research: 21st Century Tools And Ideas

Walle, A.H. — Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

Sandeep Krishnamurthy (Editor) — Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)

Russell W. Belk — Handbook of Qualitative Research Methods in Marketing

Christian Homburg, Martin Klarmann, Arnd Vomberg (eds.) — Handbook of Market Research

Clemens Pirker — Statistical Noise or Valuable Information - The Role of Extreme Cases in Marketing Research

Gopal Das Aaker, Kumar, Leone, Day — Marketing Research

A. V. Shukla — Case Studies In Marketing Management

关键词

关联书单