Electronic Marketing: Theory & Practice For The 21st Century
John O’ Connor, Eamonn Galvin, Martin Evans
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
年:
2003
出版社:
Financial Times Management
语言:
english
页:
454
ISBN 10:
0273684760
ISBN 13:
9780273684763
文件:
PDF, 11.44 MB
IPFS:
,
english, 2003