Advances in Electronic Marketing

Main
Business & Economics - Sales & Marketing
Advances in Electronic Marketing

Advances in Electronic Marketing

Name: Advances in Electronic Marketing
ISBN: 9781591403234

Irvine, III Clarke, Theresa B. Flaherty

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

种类:

Business & Economics - Sales & Marketing

年:

2005

出版社:

Idea Group Pub

语言:

english

页:

337

ISBN 10:

1591403235